Saturday, July 17, 2010

Healthier High-Rollers

HE strolled in... cool, nonchalant, acting like it was simply another regular day in Berkeley CA. A lady by his side and a wallet in his fist, he posed for a moment to scan our menu as if he had no idea what to order. With a nod he decided and leaned over the counter slightly...

"I'll have a mixed berry smoothie, no banana, extra ice. Also a mango smoothie with just a
touch of blueberry." He flashed a payment card at me, and I swiped it swiftly- ignorant of what was about to happen.

The monitor hummed a silent undertone... the grill sizzled and crackled in the background... voices floated in musically through the door...

Then SUDDENLY pastel confetti flew through the air! Fireworks blasted through the white-lit ceiling showering us with heat and color! Everyone sitting outside suddenly exploded through the door cheering and yelling "HUZZAH HUZZAH!" The world seemed to be celebrating in our shop- but why???!!!

My heart was pounding with excitement and fright as I tore his receipt off the feeder. My hand trembled awkwardly as I straightened out the piece of paper to review it... then suddenly it all made sense. This customer wasn't just any customer.

He was Peter the Magnificent! High-Roller! He had just barely gotten 250 points on his Nature's Express card!! Which meant that he was suddenly entitled to receive a $25 gift card from us.


So okay it didn't quite happen like that- but it SHOULD everytime. For those of you who aren't familiar with the Nature's Express card it is really simple. Any time you come into Nature's Express and make a purchase we swipe the card and you collect points. When you get to 250 points you get a $25 gift card. FREE! SMILE INCLUDED! (Maybe even a high-five...)

So if you are a Frequent Flyer of Nature's Express... and you want to upgrade to being a High-Roller like Peter the Magnificent, be sure to ask for a card next time you come in.


By the way, we asked Peter the Magnificent:

If you were a Nature's Express food item which would you be?
Signature Salad with a Hummus Wrap and a Maple Coconut bar of course!

What about YOU? What would YOU be??

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